Focus on Distracted Driving

By Chairman Robert Sumwalt

April is Distracted Driving Awareness Month, a time set aside to raise awareness about the dangers surrounding distracted driving. We continue to see far too many crashes in all transportation modes involving cognitive, visual, and manual distraction. Almost every driver has a portable electronic device, and if those devices are used while a person is driving, they pose a significant risk—not only to that driver, but to the public, as well.

Although distraction has always had the potential to interfere with vehicle operation, new technologies have made it easier to become distracted, and therefore easier to become a risk to ourselves or others. William James wrote in 1892 that “All our life, so far as it has definite form, is but a mass of habits.” Today, constant connectivity has become a mass of habits for many. But when it comes to driving, our eyes, minds, and hands should be on the driving task.

Distraction causes thousands of lives to be lost every year on our roads and it contributes to hundreds of thousands of injuries. We began calling for a ban on driver use of portable electronic devices in 2011. See the links below for some of the other steps we’ve taken to raise awareness about distracted driving and facilitate solutions.


Videos

Events

Roundtable: Act to End Deadly Distractions

Roundtable: Disconnect from Deadly Distractions

Forum: Attentive Driving: Countermeasures to Distraction

Blogs

Act to End Distracted Driving: One Life at a Time

Act to End Deadly Distractions

Today’s Actions, Tomorrow’s Consequences

Addressing Dangers on the Roads: This is no April Fools!

Protect Your Business by Protecting Your Employees

Cognitive Distraction and the Hands-Free Device Myth

Deadly Addictions


The ability to multitask is a myth. Humans cannot operate a vehicle while doing other things without risking the safety of themselves and those around them. Hands-free is not risk free—research shows a driver’s level of cognitive distraction is about equal for hands-free or hand-held communication.

Changing attitudes and behavior takes a sustained awareness effort, better laws, and high‑visibility enforcement of those laws. This combined approach has resulted in widespread seat belt use and gains against drunk driving. We’ve begun to make an impact on the distracted driving habit using these techniques, and you can do your part just by disconnecting for the drive.

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