By Nicholas Worrell
In the past 2 months, several occasions have raised awareness about the dangers we face in highway safety:
- National Distracted Driving Awareness Month
- Public Health Awareness Week
- Impaired Driving Awareness Month
- Click It or Ticket National Enforcement Mobilization
- Global Youth Traffic Safety Month
- Bicycle Safety Month
- Global Road Safety Week
- Motorcycle Awareness Month
Naturally, the NTSB has played a role in many of these initiatives in support of our highway safety recommendations; but it is often the work of advocates and brave legislators around the country that move states toward action on our recommendations.
Unfortunately, despite these national and global initiatives, the numbers are trending in the wrong direction. After years of decline and plateau, the number of traffic deaths per year spiked in 2015 and 2016. When the 2016 numbers are tallied, it’s reasonable to assume that they will be the highest in a decade.
The cultural shift we need to stop this trend will take greater education, legislative, and enforcement efforts. In our April 26 roundtable, “Act 2 End Deadly Distractions,” we brought together advocacy groups, insurance companies, survivor advocates, and law enforcement representatives to discuss the problem and identify specific solutions. Survivor advocates went away with new tools and contacts, as well as with information on how to take more effective action to move the public, state and local governments, employers, and law enforcement. The assembled advocacy groups announced an alliance, the National Alliance for Distraction Free Driving.
Earlier this month, the NTSB’s Advocacy Division collaborated with Prince George’s County (MD) Police Department, the National Organizations for Youth Safety (NOYS), and Freedom High School in Virginia to educate youth about driving hazards. Together, we kicked off our Global Youth Traffic Safety Month social media campaign, #1goodchoice, to promote teen driver safety.
Last week, I represented the NTSB at the International Road Federation’s 6th Caribbean Regional Congress. At the meeting, I emphasized the “service” part of civil service and shared what NTSB Advocacy has learned in promoting action for safer driving and safer roads.
Even as safety features become more and more common, our driving behavior has not become safer. We must change behavior to make a real difference, and that change in behavior starts with ourselves. The first step to making this change is realizing that those who die in highway crashes are not some “other people”—they’re somebody’s loved ones. They were somebody, themselves. They could have been us. You can take action to increase awareness—your own as well as that of those around you. Turn away from messages about how much we can drink before driving, for example, and think instead about separating the two behaviors. Realize that, whether you’re speeding to make a red light or glancing at your phone while driving, it can wait. Get enough sleep before driving. Wear a helmet when you’re on a motorcycle. Be alert to pedestrians and bicycles, and be alert as a pedestrian and a bicyclist. Reach out to people you know, either through social and traditional media or by simply having a face-to-face conversation with your loved ones and friends about the behaviors they need to change when they’re on the road.
Act to end distractions by joining the conversation at #Act2EndDD. You can talk about your one good choice (#1goodchoice). If you’re a survivor advocate, you can get in touch with the National Alliance for Distraction Free Driving for tools and ideas on how to put an end to distracted driving.
If each of us changes our own behavior, we will create a safer world. We must all take responsibility and act to keep drivers, passengers, pedestrians, bicyclists, and motorcyclists alive.