By Sharon Bryson
Yesterday, I had the pleasure of hosting a meeting of transportation safety communications professionals. They came from many organizations, each with their own unique missions and capabilities. I began the meeting by saying that our attendees had one thing in common: they all worked for safety, something that really matters.
But as the conversation unfolded, I realized that in saying that, I had overlooked the obvious. They had something else in common: they were all passionate, dedicated communications professionals.
Our guests openly shared information both about their upcoming initiatives and about the challenges that they faced. They recounted some of their experiences in overcoming the challenges of an ever-shifting media landscape and shared knowledge with one another about getting the safety message out to their audiences.
Their spirit of collaboration was inspirational to me, as the director of an office tasked with developing messages based on NTSB safety recommendations and sharing those messages with the public.
Just as importantly, their knowledge of today’s communications landscape confirmed once again what I had already seen on countless occasions: in getting transportation safety messages out, we have powerful, committed, and smart allies among safety advocacy organizations.
While attendees differed in their missions and agendas, all of us came away committed to working in closer collaboration in the future.
It’s my daily honor to work for an agency with an unyielding focus on transportation safety.
But yesterday it was a special honor to host the professionals who share the NTSB’s safety mission. This is the type of needed collaboration that will help us prevent crashes, deaths, and injuries in all modes of transportation.
To all of yesterday’s attendees, thank you.
Sharon Bryson is Director of the NTSB Office of Safety Recommendations and Communications