Driving Into a Safer Future

Auto ShowBy Debbie Hersman

On Monday, Detroit opened the North American International Auto Show, showcasing new concepts, new technologies and new ideas. During our visit to the auto show, my colleagues, Earl Weener and Mark Rosekind, and I heard firsthand from automakers and suppliers about their efforts to address safety. In particular, we learned more about their investments in two of this year’s Most Wanted List areas: collision avoidance technology and distraction.

They are clearly putting their investments into technology. We saw impressive new concepts for the future of safety, but more importantly we saw safety features becoming standard equipment on many different models. No longer are backup cameras, adaptive cruise control and lane departure warning systems found only on luxury vehicles, they are now widely available across a spectrum of makes and models.

In the future, we will see even more advanced technologies in our cars and trucks, such as collision avoidance with active braking and lane maintaining technology. Every year the technology focused on the outside of the car is helping us become safer. When it comes to distraction, we need to make sure the technology on the inside of the car is focused on making us safer, too.

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